AquaFence Privacy Policy
Last Updated: August 1, 2026
AquaFence and its affiliated entities, including AquaFence AS, AquaFence USA, Inc., and other regional AquaFence companies (collectively referred to in this Privacy Policy as “AquaFence,” “we,” “us,” or “our”), respect your privacy.
This Privacy Policy explains how we collect, use, disclose, retain, and protect information about you when you visit AquaFence.com, contact us, request information, submit a project inquiry, communicate with our team, apply for employment, or otherwise interact with us online or in connection with our products and services.
AquaFence provides deployable flood-protection systems and related flood-mitigation solutions for commercial, municipal, industrial, infrastructure, residential, and other projects.
This Privacy Policy applies to personal information we process through our website and related business communications. Additional or different privacy terms may apply to certain customer contracts, vendor arrangements, employment processes, or regional websites.
By using our website or providing information to us, you acknowledge that you have read and understood this Privacy Policy.
1. Information We Collect
We collect personal information in several ways, including information you provide directly, information collected automatically through our website, and information received from business partners or publicly available sources.
A. Information You Provide to Us
Depending on how you interact with AquaFence, we may collect:
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Contact information: Name, email address, phone number, company, job title, mailing address, country, state, or region
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Project inquiry information: Project type, site location, flood-protection needs, property or facility type, project timeline, technical requirements, drawings, attachments, comments, and other information you submit
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Business relationship information: Customer, vendor, contractor, distributor, consultant, engineer, architect, broker, government, or partner information
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Communications: Emails, form submissions, meeting requests, call notes, support inquiries, and other correspondence
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Marketing preferences: Newsletter subscriptions, event interests, preferred contact method, and opt-out preferences
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Recruiting information: Resume, CV, employment history, education, professional qualifications, references, portfolio materials, and information submitted for career opportunities
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Other information: Any other information you choose to provide to us
Please do not provide sensitive personal information unless it is necessary for your specific interaction with us.
B. Information Collected Automatically
When you visit AquaFence.com, we may automatically collect certain information about your device and website activity, including:
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Device and browser information: IP address, browser type, operating system, device type, language settings, and referring URLs
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Usage information: Pages viewed, links clicked, time spent on pages, navigation paths, date/time stamps, and interaction data
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Approximate location: General location inferred from IP address, such as city, region, or country
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Cookies and similar technologies: Cookie identifiers, pixels, tags, scripts, analytics identifiers, and similar tracking technologies
We use this information to operate the website, understand how visitors use it, improve performance, maintain security, and support marketing and analytics activities.
C. Information from Other Sources
We may receive information about you from:
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AquaFence affiliates, distributors, representatives, or regional offices;
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Business partners, contractors, consultants, engineers, architects, property managers, or project stakeholders;
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Publicly available sources, such as company websites, public records, professional directories, and industry publications;
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Marketing, analytics, CRM, or lead-generation providers;
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Social media platforms or professional networking sites when you interact with AquaFence content.
2. How We Use Personal Information
We use personal information for the following business and commercial purposes:
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Responding to inquiries: Answering questions, contacting you about a request, routing your inquiry to the appropriate AquaFence team or regional office
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Evaluating project needs: Assessing project requirements, site conditions, feasibility, product fit, technical needs, deployment requirements, and proposal scope
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Providing products and services: Preparing quotes, proposals, designs, project documentation, customer support, installation coordination, training, and service communications
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Managing business relationships: Communicating with customers, contractors, distributors, suppliers, consultants, and professional advisers
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Marketing and business development: Sending newsletters, updates, event invitations, product information, case studies, and other communications that may interest you
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Website operations and analytics: Maintaining, improving, testing, and securing our website; measuring usage and performance; troubleshooting errors
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Security and fraud prevention: Protecting our website, systems, business operations, personnel, customers, and users
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Recruiting and employment: Evaluating candidates, communicating about opportunities, conducting hiring-related processes
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Legal and compliance: Complying with laws, regulations, legal processes, contractual obligations, recordkeeping requirements, and internal policies
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Corporate transactions: Evaluating or completing a merger, acquisition, financing, restructuring, sale of assets, or similar transaction
We may also use personal information for any purpose disclosed to you at the time of collection or with your consent.
3. Cookies, Analytics, and Similar Technologies
AquaFence.com may use cookies, pixels, tags, scripts, and similar technologies to operate the website and improve user experience.
Types of Cookies and Technologies We May Use
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Strictly necessary technologies: Enable core website functionality, security, page navigation, and form submission
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Functional technologies: Remember preferences and improve user experience
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Analytics technologies: Help us understand website traffic, visitor behavior, performance, and usage trends
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Marketing technologies: Support advertising, campaign measurement, retargeting, and marketing effectiveness, where used
Your Cookie Choices
You may be able to control cookies through:
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Your browser settings;
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A cookie banner or cookie-preference tool, if available on the website;
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Device-level privacy settings;
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Opt-out tools provided by analytics or advertising providers;
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Recognized browser-based opt-out preference signals, where required by applicable law and supported by our systems.
If you disable cookies, some website features may not function properly.
“Do Not Track” and Universal Opt-Out Signals
Some browsers transmit “Do Not Track” signals. Because there is no uniform industry standard for responding to those signals, our website may not respond to all “Do Not Track” signals.
Where required by applicable law, we will honor legally recognized browser-based opt-out preference signals, such as Global Privacy Control, as a request to opt out of the sale or sharing of personal information or processing for targeted advertising for the browser or device from which the signal is sent.
4. How We Disclose Personal Information
We may disclose personal information to the following categories of recipients:
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AquaFence affiliates and regional offices: To respond to inquiries, coordinate projects, provide services, manage customer relationships, and support global operations
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Service providers and vendors: Website hosting, CRM, analytics, email, marketing automation, IT support, cybersecurity, cloud storage, communications, project management, logistics, and professional services
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Business partners and project stakeholders: Contractors, distributors, engineers, architects, consultants, installation partners, property representatives, and others involved in evaluating or delivering a project
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Professional advisers: Attorneys, auditors, insurers, accountants, banks, and other advisers
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Legal, regulatory, and safety recipients: Courts, regulators, law enforcement, government authorities, or other parties where disclosure is required or appropriate
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Transaction counterparties: Parties involved in a merger, acquisition, financing, restructuring, sale of assets, bankruptcy, or similar transaction
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Others with your direction or consent: Any other party where you direct us to disclose information or where you consent
We require service providers to use personal information only for authorized purposes and to protect it appropriately.
5. Sale, Sharing, and Targeted Advertising
AquaFence does not sell personal information for money. However, certain U.S. state privacy laws define “sale,” “sharing,” or “targeted advertising” broadly. For example, use of certain analytics, advertising, or retargeting technologies may involve disclosing online identifiers or internet activity information to third-party advertising or analytics partners in ways that may be considered a “sale,” “sharing,” or “targeted advertising” under those laws.
Where applicable, you may opt out of these activities by:
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Using the website’s cookie-preference tool, if available;
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Enabling a recognized browser-based opt-out preference signal, where supported and legally required;
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Contacting us using the details in the “Contact Us” section below.
We do not knowingly sell or share personal information of individuals under 16 years of age.
6. Data Retention
We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law.
Retention periods depend on factors such as:
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The nature of the information;
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The purpose for which it was collected;
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The duration of our relationship with you or your organization;
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Contractual, legal, tax, accounting, insurance, and compliance requirements;
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Dispute-resolution, enforcement, and security needs;
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Whether you have requested deletion, subject to applicable exceptions.
In general:
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Website analytics and cookie data: Retained according to cookie settings, analytics-provider settings, and operational needs
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Contact and inquiry records: Retained while responding to the inquiry and for a reasonable business-record period afterward
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Customer and project records: Retained for the duration of the business relationship and as needed for contracts, warranties, compliance, insurance, accounting, and legal purposes
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Marketing preferences: Retained until you unsubscribe or we no longer need the information for marketing-compliance records
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Recruiting records: Retained for the hiring process and for a reasonable period afterward, consistent with employment and legal requirements
When personal information is no longer needed, we take reasonable steps to delete, de-identify, aggregate, or securely retain it as required or permitted by law.
7. How We Protect Personal Information
We use reasonable administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, use, disclosure, alteration, or destruction. These safeguards may include access controls, secure hosting, encryption where appropriate, vendor-management procedures, personnel controls, monitoring, and incident-response processes.
No website, system, transmission, or storage method is completely secure. We cannot guarantee absolute security, but we take reasonable steps designed to protect the information we process.
8. Your Choices
A. Marketing Communications
You may opt out of marketing emails by using the unsubscribe link in the email or by contacting us. Even if you opt out of marketing communications, we may still send you non-marketing communications, such as responses to inquiries, project-related communications, transactional messages, legal notices, or security updates.
B. Cookies
You can manage cookies through your browser settings and, where available, through our cookie-preference tool.
C. Access, Correction, and Deletion Requests
Depending on where you live, you may have rights to request access to, correction of, or deletion of certain personal information. Instructions are provided in the U.S. State Privacy Rights section below.
9. U.S. State Privacy Rights
Residents of certain U.S. states may have specific privacy rights under applicable state privacy laws. Depending on your state of residence and subject to legal limitations, these rights may include:
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Right to know or access: Request confirmation of whether we process your personal information and access to certain information
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Right to data portability: Receive a copy of certain personal information in a portable format
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Right to correction: Request correction of inaccurate personal information
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Right to deletion: Request deletion of certain personal information
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Right to opt out: Opt out of the sale, sharing, targeted advertising, or certain profiling, where applicable
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Right to limit sensitive information: Limit certain uses or disclosures of sensitive personal information, where applicable
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Right to appeal: Appeal our decision on a privacy request, where applicable
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Right to non-discrimination: Not be discriminated against for exercising applicable privacy rights
How to Submit a Privacy Request
You may submit a request by contacting us at:
AquaFence USA, Inc.
95 River Street, Suite 408
Hoboken, NJ 07030
Email: infousa@aquafence.com
Subject line: Privacy Request
Phone: +1 (201) 210-8658
We may need to verify your identity before processing your request. Verification may require information such as your name, email address, phone number, company, state or country of residence, or details about your prior interactions with us. We will use verification information only to process your request.
Where permitted by law, you may authorize another person to submit a request on your behalf. We may require proof of authorization and may also require you to verify your identity directly with us.
We will respond to privacy requests within the time required by applicable law.
Appeals
If we deny your request and applicable law gives you the right to appeal, you may appeal by contacting us using the same method and including “Privacy Appeal” in the subject line.
10. California Notice at Collection
This section applies to California residents and is intended to supplement the rest of this Privacy Policy.
Categories of Personal Information We May Collect
Depending on your interactions with us, we may collect the following categories of personal information:
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Identifiers: Name, email, phone number, company, address, IP address, online identifiers
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Responding to inquiries, providing services, marketing, security, analytics
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California customer-records information: Contact details, business contact information, project-related information
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Customer relationship management, proposals, contracts, support
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Commercial information: Products or services considered, requested, purchased, or discussed
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Project evaluation, sales, service delivery, business records
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Internet or network activity: Website usage, pages viewed, device/browser data, cookie data
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Website operations, analytics, security, marketing
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Geolocation data: Approximate location inferred from IP address or information you provide
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Routing inquiries, analytics, project evaluation
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Professional or employment-related information: Company, job title, employer, resume, employment history
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Business communications, recruiting, relationship management
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Inferences: Preferences or interests based on inquiry type or website activity
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Marketing, personalization, business development
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Sensitive personal information: Information voluntarily provided in limited circumstances, such as certain application materials, recruiting, legal compliance, or other disclosed purposes
We do not use sensitive personal information to infer characteristics about you.
Sources of Personal Information
We may collect personal information from you, your organization, AquaFence affiliates, service providers, business partners, project stakeholders, publicly available sources, and automated website technologies.
Categories of Third Parties to Whom We Disclose Personal Information
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We may disclose personal information to AquaFence affiliates, service providers, business partners, project stakeholders, professional advisers, legal or regulatory recipients, transaction counterparties, and others with your consent or direction.
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California Privacy Rights
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California residents may have the right to request access, deletion, correction, portability, opt out of the sale or sharing, limit certain uses of sensitive personal information, and not be discriminated against for exercising privacy rights.
To exercise these rights, contact us using the details in the “U.S. State Privacy Rights” section above.
California “Shine the Light”
California residents may request information about certain disclosures of personal information to third parties for their own direct-marketing purposes. To submit such a request, contact us with the subject line “California Shine the Light Request.”
11. Children’s Privacy
AquaFence.com is intended for business, commercial, municipal, industrial, professional, and adult residential users. Our website is not directed to children under 13, and we do not knowingly collect personal information from children under 13.
If you believe a child has provided personal information to us, please contact us so we can take appropriate steps.
12. Third-Party Websites and Services
Our website may contain links to third-party websites, platforms, social media pages, videos, maps, tools, or other services that we do not own or control. This Privacy Policy does not apply to third-party privacy practices. We encourage you to review the privacy policies of any third-party services you use.
13. International Visitors and Data Transfers
AquaFence operates through entities and business relationships in multiple countries. If you interact with AquaFence.com or submit information to us, your information may be transferred to, stored in, or processed in the United States and other countries where AquaFence, its affiliates, or service providers operate.
Privacy laws in these countries may differ from those in your location. We take steps designed to protect personal information in accordance with this Privacy Policy and applicable law.
If you are located outside the United States, additional privacy notices or rights may apply under local law.
14. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. When we do, we will revise the “Last Updated” date above. If we make material changes, we may provide additional notice as appropriate, such as by posting a notice on our website or contacting you directly.
Your continued use of the website after an updated Privacy Policy is posted means you acknowledge the updated policy.
15. Contact Us
For questions about this Privacy Policy or our privacy practices, please contact:
AquaFence USA, Inc.
95 River Street, Suite 408
Hoboken, NJ 07030
Email: infousa@aquafence.com
Subject line: Privacy Request
Phone: +1 (201) 210-8658